NIKE

Territory Studio   ·  2023

Environment Design   ·  Look Development   ·  Motion Design

Force of Movement Shoe   ·   Modelling, Texturing + Motion

Exploring the look and feel of miniaturised Seoul street food market signs that reveal behind the Air Force 1 during the Force of Movement sequence.

Building out in Cinema 4D and then texturing in Substance Painter, I considered effective levels of complexity, day to night variations, as well as the character and flavour of the objects’ motion – the merging between sleek Nike branding and the weathered vibrancy of Seoul’s pojangmacha food markets.

Our Force Figurines   ·   Design, Modelling + Texturing

A series of fictional Nike branded collectables to populate the teenage bedroom setting – like an unearthed collection found in a dusty display cabinet of a secondhand shop.

Reflecting the ‘beater’ appearance of the iconic Air Force 1, each figurine has a varying level of wear – their surfaces containing the imprints of years of use and enjoyment

Seoul Force of Movement Shoe   ·   Fan reveal animation

I was asked to explore initial variations of the street food and market signs' reveal in Cinema 4D.  It was essential to take into account the timings of the overall piece, allowing enough time to intro the objects in a personality-packed way.

I settled on a fan-like motion as a way of accentuating the shoe's rapid change of direction, drawing the eye across the whole of the screen.